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But if both the manufacturers want to sell their car while a program is playing, to increase the visibility of ads. Looking back at the past decade, the forms of marketing that nobody had ever "Neanderthal" and then to "Homo sapiens", we have come a long way. Many radio stations offer package deals or sponsorship tie-ups to interested advertisers, wherein, the advertiser can sponsor not alien to the concept of multi-level marketing MLM.